DisciplinesDisciplines

Jairo (hi-ro) Arango

I’ve built a solid reputation as a nimble, cost-effective, boutique, one-stop multinational advertising agency, highly experienced at meeting and exceeding a client’s unique and individual creative and marketing needs.

I invest deeply in key planning processes prior to execution such as brand assessment and brand strategy.

I then focus on solving marketing problems by building, managing and transforming brands via strategic and tactical execution and management of marketing communications programs.

My dual specialties of Creative Direction and Design are combined with expert Brand Strategy and Marketing Communications skills.

Extensive experience with quarterly and weekly news publications, top-tier multinational agency, broadcasters and major international clients have shaped me as a creative problem solver able to see the big picture, collaboratively bringing new ideas to light.

Career Highlights

Created integrated brand experiences for a wide range of clients including RBC Royal Bank of Canada, Visa Canada, Canada’s National History SocietyRight to PlayStatistics CanadaElections Ontario, international renown Fresh Animation studio, TMS [ Toronto Montessori School ] and Kingsway College Schools, among others.

Created and launched Visual magazine; an English-language multidisciplinary quarterly featuring creative and design thinkers from around the globe and distributed in North America.

Before moving to 
Toronto, led creative team at Citytv franchise station in Bogotá as Creative Director. Introduced,  launched and managed the Citytv brand, managed the Creative and Graphics departments.

Prior to this, crafted broadcast, print and branding work for 
RCN and Caracol television stations. Also worked on Coca-ColaGeneral MotorsEl TiempoEsso accounts at multinational agency McCann-Erickson.

 

 

In addition to Design, Advertising, Marketing, and Media, my interests include Architecture, Automobiles, Music, Aviation, Photography, Nature, and Entertainment.
 

Education​

Masters Certificate in Marketing Communications Leadership
York University - Schulich School of Business, 2016

Strategic Brand Management & Product Marketing
York University - Schulich School of Business, 2016

Business English for International Professionals
University of Toronto

Advertising & Marketing
Politécnico Grancolombiano University

Graphic Design
Universidad de Bogotá Jorge Tadeo Lozano