RBC Royal Bank
RBC Royal Bank Financial Literacy Program kits and promotional postcards and posters for Lifeskills Scholarships and Seminars. The assignment consisted of developing three bilingual levels — senior, intermediate, and elementary — materials with separate identities that reflected the distinctive brand attributes of the RBC Royal Bank brand. These resources were distributed within the school system cross Canada.
"The design captured the essence of what we at RBC were trying to achieve. The materials are presented in an eye catching professional manner which reflects the values of our organization.ﾠThe content and style of the seminar materials hit the audience and enabled us to exceed our target coverage in each of the three years that the program has been in market. We at RBC are extremely pleased that our vision has been brought to light in such an effective manner. This project was a personal passion for me and I am truly thrilled with the way it all came together in such a way as to capture the imagination of the teachers and students today and for future generations."
K. Whalley, National Manager, Consumer Markets
Branding // Creative Direction // Design