After successfully building a consistent brand for KCS, it was necessary to bring this spirit to life, and the best way to express the newly refreshed brand was to apply it inside the school. To that end, we created environmental graphics with the Three School Rules and the "Habits of Body, Mind, and Action" — one of KCS educational tools ... and the term "Supergraphics" was coined.
In an artfully designed series of super-sized graphics, the walls and halls have become intrinsic elements of the learning experience.
RESPECT, MANNERS, TRY YOUR BEST
Our three school rules drive everything we do. They aren't just written on a wall somewhere - they are lived every day by our students, our teachers, and our entire community. Respect, Manners, Try Your Best. It's who we are.
THE KCS HABITS
KCS is a community of lifelong learners, devoted to establishing the habits of lifelong learning in our students. One way we do that is by consistently applying the Habits of Mind, Body and Action, a set of habits designed to help our entire community face the challenges of tomorrow.
Branding // Creative Direction // Design