The VISION Awards program — Toronto Hispanic Chamber of Commerce (THCC) signature event — needed a refresh for 2016. I was approached to advise on Strategy, Branding and Marketing Communications.
I worked with the THCC's board members to facilitate strategic planning and define goals for the organization. Also participated in the awards committee to produce the show and led the Brand Strategy efforts that included rewriting all the awards literature, creating a new dedicated website, directing nominees interviews videos and Integrated Marketing Communications. I directed the live show at the Glenn Gould Studios in Toronto. As well, I directed the shortened televised show produced in conjunction with TLN/Univision Canada.
Strategy // MarCom // Branding // Creative Direction // Copywriting // Design // Video
Direction // Design // Production: TLN-Univision Canada