Business, Brand and Marketing Strategist. Creative Director. Designer.
Advisor.

Transforming brands, growing businesses,
and creating extraordinary experiences.

Welcome

With over two decades of experience, I specialize in business and brand strategy, creative direction, design and marketing innovation, working with global brands, broadcasters, multinational agencies, and nonprofits to drive impactful marketing and business growth strategies.

At BMW, I oversee brand and marketing strategy for BMW, MINI, and BMW Motorrad across six dealerships in Ontario, ensuring a cohesive and compelling brand presence. As the founder of Arango Communications, I have partnered with industry giants such as VISA, RBC Royal Bank, Right to Play, Canada’s National History Society, and Jetport, shaping branding, marketing, and creative solutions that set new industry benchmarks.

I focus on business strategy, strategic planning, market expansion, brand transformation and brand positioning—helping businesses activate untapped markets, drive customer acquisition, and foster strong corporate cultures. My expertise ensures that brands remain competitive, relevant, and ahead of industry trends.

Beyond business, I am dedicated to mentorship, thought leadership, and social impact, as well as co-founding and leading nonprofit initiatives focused on economic inclusion and business training.

Value

Strategic Business & Brand Leader.

Growing Businesses & Transforming Brands.

Organizations and leaders seek my expertise when they need more than just design—they need strategic guidance to grow their business and elevate their brand. Through a collaborative and insight-driven approach, I help companies and executives define clear objectives, implement effective strategies, and execute tactical plans that drive measurable success.

For businesses, this means stronger brands, expanded market presence, and sustainable growth.

For leaders, this means clearer positioning, enhanced visibility, and a brand strategy that reflects their vision and leadership.

Brands. Partnerships. Collaborations.

Let’s Work Together

Whether you’re looking for a strategic partner to elevate your brand, drive growth, and create compelling marketing solutions, or you’re exploring leadership opportunities, let’s connect.

I work with global corporations, startups, and non-profits to build powerful, sustainable brand presence and impactful marketing strategies.