Strategist, Manager, and Designer adept at growing businesses and transforming brands.
Jairo (hi-ro) Arango
Designer, manager, and strategist for over 20 years, collaborating as
Business/Brand/Marketing/Creative Strategist,
Marketing Communications Advisor/Director/Manager,
Creative Director,
Art Director,
Marketing Manager, and
Writer/Director for live events, video, and photo shoots.
Adept at growing businesses and transforming brands by improving their visibility and presence, increasing market share via leading brand strategies, national brand campaigns, and marketing communications programs.
- Extensive experience with news publications, top-tier multinational agencies, broadcasters as well as major national and international brands,
- Highly experienced at meeting and exceeding clients' unique and individual marketing communications needs,
- A leader who excels at building, leading and inspiring creative, multidisciplinary, high-performance teams,
- Creative thinker who sees the big picture and solves problems collaboratively and effectively,
- Advocate for and supporter of Spanish-speaking cultures [in Canada].
Education
Masters Certificate in Marketing Communications Leadership and Strategic Brand Management & Product Marketing programs from Schulich School of Business, CA. // Brand Design and Strategy for Creative Directors/Senior Designers from Future London Academy, UK. // Digital Marketing Certificate from BrainStation, CA. // Graphic Design from Jorge Tadeo Lozano University, COL.
Branding Now
Ultimate Branding (Strategy + Identity) for Senior Creatives
Future London Academy - London, UK
Digital Marketing Certificate
BrainStation, Toronto, CA
Masters Certificate in Marketing Communications Leadership
York University - Schulich School of Business, Toronto, CA
Strategic Brand Management & Product Marketing
York University - Schulich School of Business, Toronto, CA
Business English for International Professionals
University of Toronto, CA
Advertising & Marketing
Politécnico Grancolombiano University, COL
Graphic Design
Universidad de Bogotá Jorge Tadeo Lozano, COL
Career Highlights
Created and managed integrated brand experiences for a wide range of clients, including RBC Royal Bank of Canada, Visa Canada, BMW Toronto, BMW Motorrad, Canada’s National History Society, Right to Play, Statistics Canada, Elections Ontario, internationally renowned Fresh Animation studio, Toronto Montessori School, and Kingsway College Schools, among others.
Marketing Manager for BMW Toronto, Parkview BMW, BMW Grand River, MINI Toronto, MINI Grand River, MINI of Santa Monica, BMW Motorrad at BMW Troronto.
Created and launched Visual magazine, an English-language multidisciplinary quarterly featuring creative and design thinkers from around the globe and distributed in North America.
Before moving to Toronto, led the creative team at Citytv franchise station in Bogotá as Creative Director. Introduced, launched and managed the Citytv brand, managed the Creative and Graphics departments.
Prior to this, crafted broadcast, print and branding work for RCN and Caracol television stations. Also worked on Coca-Cola, General Motors, El Tiempo newspaper, Esso accounts at multinational agency McCann-Erickson.
Industries Served
Competencies
- Brand Strategy
- Strategic Planning
- Business Strategy
- Marketing Communications Leadership
- Creative, Digital, and Media Agency Management
- Creative Leadership, Execution
- Integrated Creative Direction
- Content Marketing, SEO, Paid Advertising
- Big Data / Data Visualization for MarCom
- Analytics, Measurement
- Social, CRM, and Digital Marketing
- Website Development, Management
- Creative Assets Development, Management
- Clear, Persuasive Communicator
- Brand Strategy Seminar Developer, Workshop Facilitator
- On-target, Relevant, Effective Briefing
- Product [Car, Motorcycle, Broadcast] Launch Event Manager
- Sponsorship and Experiential Marketing
- Magazine / Content Production, Publishing
- Broadcast Production, Direction
- Project / Time Management
- Relationship Management with External and Internal Stakeholders
- Team Management, Coaching, Supervision, Mentoring, Professional Development
- Build and Lead In-House Creative Teams
- Ever Curious, With a “Why Not?” Approach to Problem-Solving
