Jairo Arango, DLX

On the path to Chief Design Officer.

Chief Designer • Brand Strategist • Strategic Design Leader

Designing better futures — for humans, products, teams, companies, and the world.

Designing What’s Next

Empowering organizations to grow through vision, innovation, and ethical impact.

Over the past two decades, I’ve helped organizations find their voice, sharpen their focus, and grow with purpose.

I work at the intersection of brand, business, and design — bringing clarity to vision, strategy to creativity, and momentum to ideas worth building.

From global brands to purpose-led ventures, I’ve partnered with teams navigating change, complexity, and growth.

Whether launching new ventures or evolving established brands, I help connect the dots between ambition and execution, with design that works, and strategy that moves.

I’m a graduate of the DLX Executive Programme at Future London Academy — a global network of design leaders shaping the next era of creative impact.

What I Bring

Principles that shape how I lead, collaborate, and design are grounded in experience, refined through practice.

Clarity
Over Noise

I distill complex challenges into actionable direction — helping teams move with focus, not friction.

Design
as Business

Creativity is a growth engine. I treat design as a strategic tool to shape perception, shift behaviour, and drive measurable outcomes.

Purpose-Led
Leadership

I distill complex challenges into actionable direction — helping teams move with focus, not friction.

Cross-Functional
Trust

From marketing to ops, brand to business — I build bridges across departments, disciplines, and priorities to deliver coherent outcomes.

Creative
Integrity

The best work isn’t just clever — it’s appropriate, sustainable, and true to its context. I aim for impact, not ornament.

Ethics
in Motion

Design influences systems, culture, and people. I bring ethical awareness into every layer — from storytelling to structures.

Brands. Partnerships. Collaborations.

Let’s Work Together

Whether you’re looking for a strategic partner to elevate your brand, drive growth, and create compelling marketing solutions, or you’re exploring leadership opportunities, let’s connect.

I work with global corporations, startups, and non-profits to build powerful, sustainable brand presence and impactful marketing strategies.