A bold thinker in brand transformation and marketing innovation, crafting high-impact strategies that drive business growth and create meaningful customer connections.

Jairo Arango

I operate at the intersection of vision, strategy, and execution.

Professional Overview

A strategic and results-driven brand leader with a proven track record of transforming businesses, strengthening customer loyalty, and driving measurable growth. With deep expertise in marketing strategy, brand development, and creative leadership, I operate at the intersection of vision, strategy, and execution.

I help organizations bridge   business objectives with compelling brand storytelling, positioning them for sustained growth and market leadership. My approach has made me a trusted advisor to boards,  C-suite executives,  industry leaders, and   global brands.

At BMW, I drive brand strategy,  market expansion, and  customer engagement, for six dealerships, spearheading initiatives that enhance brand presence, activate new customer segments, and generate revenue growth. Through Arango Communications, I partner with organizations to elevate their brand,  refine their positioning, and  execute high-impact marketing strategies.

Education and Professional Development

Executive Leadership & Marketing Strategy:

• Executive Program for Design Leaders (EMBA)
  – Future London Academy, UK
• Masters Certificate in Marketing Communications Leadership
  – Schulich School of Business, Canada
• Strategic Brand Management & Product Marketing
  – Schulich School of Business, Canada

Brand & Creative Strategy:

• Branding Now: Ultimate Branding (Strategy + Identity)
  for Senior Creatives
  – Future London Academy, UK

Marketing & Design Foundations:

• Marketing and Advertising
  – Politecnico Grancolombiano University, Colombia
• Graphic Design
  – Jorge Tadeo Lozano University, Colombia

Expertise and Services

Strategic Leadership & Brand Transformation

• Business Growth & Market Expansion
• Brand Development, Positioning & Storytelling
• Integrated Marketing, Digital Growth & Omnichannel Strategies
• Creative & Design Strategy, Content & Campaign Development
• High-Performance Team Leadership & Stakeholder Engagement
• Experiential Marketing, Product Launches & Customer Experience
• Facility Development & Strategic Business Operations
• Performance Measurement, Analytics & Optimization

Consulting & Advisory Services



I help businesses refine their brand, expand market presence, and create compelling customer experiences. Whether through brand strategy, digital transformation, or creative leadership, I develop solutions that drive sustainable growth, competitive differentiation, and long-term success.

Approach and Methodology

01

Discovery & Insight

Understanding your brand’s challenges, opportunities, and goals.

02

Strategy & Positioning

Defining a strong brand identity, customer journey, and market presence.

03

Creative Development

Crafting compelling brand narratives, design assets, and marketing campaigns.

04

Execution & Activation

Implementing integrated marketing strategies across all platforms.

05

Optimization & Growth

Analyzing data, refining strategies, and driving long-term success.

Collaboration and Impact

Success doesn’t happen in isolation. I collaborate with a trusted network of agencies, industry experts, and creative professionals to deliver large-scale marketing and brand transformation initiatives.

Whether working with internal teams or external partners, my approach ensures seamless execution, bold ideas, and measurable results.

Cultural and Artistic Advocacy

I believe in the power of culture and the arts to connect, inspire, and transform communities.

• Arts Patronage & Support: My commitment to the arts extends across disciplines and languages. Whether through strategic partnerships, sponsorships, or direct patronage, I champion artistic initiatives that push creative boundaries and enrich communities.

• Cultural Advocacy: I support businesses and initiatives that promote Spanish-speaking culture, providing strategic guidance, engagement opportunities, and sponsorships to help amplify their impact.
  

Industries Served

Professional Competencies

Capabilities

Strategic Impact & Leadership Areas

Let’s Work Together

Whether you’re looking for a strategic partner to elevate your brand, drive growth, and create compelling marketing solutions, or you’re exploring leadership opportunities, let’s connect.

I work with global corporations, startups, and non-profits to build powerful, sustainable brand presence and impactful marketing strategies.